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Words that Win ... Phrases that Sell.

Article: Changing your web site's headlines and phrases can sell more and earn you more.

As an affiliate, you will earn cash whenever you refer someone to Loanspage.co.uk, and that someone applies for a home-owner loan. This is such an easy process that you can be very successful in the number of your referrals ... and yet earn no money.

Why?
Because the people you referred to Loanspage.co.uk were not applying for home-owner loans ... and we only pay commission on home-owner loans.

Target your Advertising.
"Targeting" is often used in marketing to mean "aiming your advert towards a particular set of people." Web site owners (especially new ones) often think that to get the most money they have to aim their web site towards everyone to get the most money ... absolutely everyone in the world.... Nope - Wrong!!

As a Loanspage.co.uk affiliate, you will earn more money if you target your Loanspage.co.uk links towards:-

(A) People looking for a loan ... and
(B) People who own their own homes.

Here's a Secret - use Words that Win!

When people are looking for a product they will have some words on their mind that describe that product. "Cheap", perhaps, or "5 year guarentee". If your product has words that match what your customer is looking for then the customer is more likely to buy from you.

So, as an affiliate you are selling LOANS and you earn commission from HOME OWNERS that apply for PERSONAL LOANS. So, on your web site use the phrases:

"Home owner loans" ... and... "Low APR %" ... and... "Personal Homeowner Loans"

The phrase "Home owner loan" is easy to explain: You receive commission only on home owner loans. If someone comes to your site looking for a loan, and that person CAN IDENTIFY or ASSOCIATE THEMSELVES with your advert's text, the person is more likely to click on the link.

Our statistics show that many affiliates are attracting lots of tenant loans (i.e. people who do not own their own home) and because these types of loans pay pennies in commission, Loanspage.co.uk cannot afford to pay leads on these. This is why it's important to mention "Home owners" in your web site's text.

The phrase "Lowest ever APR %" works well as proven by our years of statistical measurements. We tested these phrases: "Low APR%", "Fast" and "Free" in various adverts across the Internet. By far the phrase "Low APR %" attracted more home-owner loan applications than the words "fast" and "free".

The phrase "Personal... " shows you are selling a particular type of loan. You're not selling mortgages, nor re-mortgages nor commercial loans.

Bingo! Example phrases that really work.

For very good advice on writing exciting advertising (we own both books!) see:-

"Words that Sell" from Richard Bayan @ around £10 ( Click here to find it on Amazon.co.uk now )

"Unleasing the Ideavirus" from Seth Godin @ around £10 ( Click here to find it on Amazon.co.uk now )

These phrases attract more home-owner loan applications than any other. Freely choose the phrases you like and put them on your web site.

  • Lowest ever APR % home-owner loans ... results in minutes!
  • Looking for a LOWEST EVER APR % home-owner loan? Here's how: (link)
  • Lowest ever APR %, fast and free service for home-owners.
  • Go with a winner - free home-owner low APR % loans service.
  • Not just another home-owner lender - lowest ever APR % Internet Loans for home-owners.
  • Why your first home-owner loan should be a lowest ever APR % home-owner loan.
  • The lowest ever APR % home-owner advantage.
  • Only Loanspage.co.uk find you fast, free, Lowest ever APR % home-owner loans.
  • Seeing is believing - lowest ever APR % online home-owner loans service.
  • They don't call us Loanspage.co.uk for nothing - free lowest ever APR % home-owner loans service.
  • Always go to an expert - Lowest ever APR % home-owner loans at Loanspage.co.uk
  • We don't cut corners, we're just incredibly good - Loanspage.co.uk
  • It takes talent to find lowest ever APR % home-owner loans - and Loanspage.co.uk have got it.
  • The Lowest ever APR % Home-Owner Experts - Loanspage.co.uk
  • You'll swear by Loanspage.co.uk - not AT them !
  • Loanspage.co.uk - the lowest ever APR % home-owner loan price cutters.
  • The Lowest ever APR % home-owner loan pledge - Loanspage.co.uk
  • "Loans" is our first name - Loanspage.co.uk for home-owner loans.

 

For further information about our affiliate scheme please see the Affiliate Window web site: http://www.affiliatewindow.com/affiliates/merchantdetails.php?mid=298

 

This article is (c) copyright Dreams of Freedom Limited, 2003.
All Rights Reserved.

 

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Typical 10.9% APR (variable).
Think carefully before securing a loan or other debts against your home. Your home may be repossessed if you do not keep up repayments on your mortgage or any other loan that is secured on it. *Loanspage.co.uk does not charge for its no-fee loan finding service (introducing customers to multiple loan brokers, master brokers and other lenders that match the customer's loan application) though a broker or a lender who processes a customer's case may deem it necessary to charge a fee depending on the customer's circumstances. Any fees for the loan service will be clearly explained to the customer.  Copyright (c) 2001-2010 Dreams of Freedom Limited. Licensed under the Consumer Credit Act 1974 to carry on the business of consumer credit and credit brokerage. Registered with the Data Protection Registrar. "Loanspage", the domains Loanspage.co.uk, Loanspage.net, Loanspage.com, Loanspage.biz, Loanspage.tv and all subdomains are trading names of Dreams of Freedom Limited. Loan Books.